Tag Archives: technology

Martech Isn’t Actually the Silver Bullet for B2B

Posted on January 14, 2025 by Ann James

But that’s ok! We live in a world obsessed with shiny new tools. In marketing, that more often than not translates to a fascination with martech. From sophisticated automation platforms to complex analytics dashboards, the promise is always the same: … Continue reading →

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Scattered Secrets: How CRM Silos Can Kill Pipeline Potential

Posted on February 20, 2024 by Ann James

Just imagine: you’ve invested in a sleek, top-of-the-line CRM system, yet sticky notes prevail, your inside sales team still relies on spreadsheets and your sales team prefers the enclosed bounds of their little black book. Marketing blasts out campaigns without … Continue reading →

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