Tag Archives: sowhatmarketing
Storytelling: It’s the future! But we aren’t all Hans Christian Andersen.
Once upon a time, storytelling became the bright new thing in B2B. What wasn’t to like about adding the human touch to our soulless marketing output? It was time to break free of feature, function, benefit comparison tables and create … Continue reading
Recession? Reality check.
It’s coming around again, had to happen sooner or later. I graduated and found my first job in technology in a recession and times have been up and down since. Bar those heady dotcom boom days of seemingly bottomless 7 … Continue reading
Use cases: don’t underestimate the power of example
Marketing a software platform that has evident user benefits is great – the product works, hoorah! People will need it, hoorah! But so often this apple of the development team’s eye is a hard one for the world out there … Continue reading
Posted in B2B marketing tip
Tagged B2B marketing tips, content marketing, sowhatmarketing
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"so what?" marketing 