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Tag Archives: sowhatmarketing
Otherwise it’s just noise.
2025 was a year of reminders. Not revelations – just the kind of gentle (and occasionally snooze-disturbing) nudges that make you tilt your head and think, hmm, that again… A few themes kept resurfacing. Email doesn’t work… until it does. … Continue reading
It ain’t what you do, it’s the way that you do it.
Marketing. Everyone’s an expert. Every professional marketer has been in the meeting* where seemingly everyone else (sales, finance, customer service, product development) has an opinion – nay an unquestionable, expert view (cue eye roll) – as how the company should … Continue reading
Forget Numbers, Focus on Percentage Wins: Why Sales & Marketing is More Than a Volume Game
The age-old saying in sales goes that it’s a “numbers game”. But does that really hold water for modern, digital, sales and marketing; is thinking in terms of volume still the best approach? Is is filling the pipeline still about … Continue reading
Martech Isn’t Actually the Silver Bullet for B2B
But that’s ok! We live in a world obsessed with shiny new tools. In marketing, that more often than not translates to a fascination with martech. From sophisticated automation platforms to complex analytics dashboards, the promise is always the same: … Continue reading
You’ve lost me already.
I paused, but I’m walking straight past. Before I got beyond the first paragraph of proper copy. My question is: What are you going to do, for me? If I haven’t a clue what you can actually offer me, after … Continue reading
Storytelling: It’s the future! But we aren’t all Hans Christian Andersen.
Once upon a time, storytelling became the bright new thing in B2B. What wasn’t to like about adding the human touch to our soulless marketing output? It was time to break free of feature, function, benefit comparison tables and create … Continue reading
Recession? Reality check.
It’s coming around again, had to happen sooner or later. I graduated and found my first job in technology in a recession and times have been up and down since. Bar those heady dotcom boom days of seemingly bottomless 7 … Continue reading
Use cases: don’t underestimate the power of example
Marketing a software platform that has evident user benefits is great – the product works, hoorah! People will need it, hoorah! But so often this apple of the development team’s eye is a hard one for the world out there … Continue reading
Posted in B2B marketing tip
Tagged B2B marketing tips, content marketing, sowhatmarketing
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"so what?" marketing 