Tag Archives: social-media
The buyer’s ‘Right to Do Nothing’: the competition we forget
Tech firms, we do love a good fight, don’t we? Line up the competition, list our USPs, polish the pitch, shout about why our tech is smarter, faster, shinier. We’ve got the features, the benefits, the ROI – ok, the … Continue reading
Otherwise it’s just noise.
2025 was a year of reminders. Not revelations – just the kind of gentle (and occasionally snooze-disturbing) nudges that make you tilt your head and think, hmm, that again… A few themes kept resurfacing. Email doesn’t work… until it does. … Continue reading
"so what?" marketing 