Tag Archives: seo
Being boring brings benefits
Good Housekeeping? It’s in the detail. We’re always pushed for time. CEO wants that product launch. SDRs need leads, now. Event deadlines close in. I get it. But that’s normal, that’s just marketing. The thing is, while we’re buzzing around … Continue reading
A conversation with AI about AI-ready marketing
This blog about making marketing content AI-ready raised more questions than it answered. So here, So What Marketing scratches the surface and goes in deeper. Grab a coffee and learn more about what we really have to do, from this … Continue reading
What AI told me about AI‑ready content (so you don’t have to ask it too)
**Your campaigns aren’t ready for GenAI (but they could be if you start now)** There’s a slightly awkward truth floating around B2B marketing right now: buyers are already miles ahead of us. Forrester says almost 95% of buyers expect to … Continue reading
"so what?" marketing 