Tag Archives: marketing
Scattered Secrets: How CRM Silos Can Kill Pipeline Potential
Just imagine: you’ve invested in a sleek, top-of-the-line CRM system, yet sticky notes prevail, your inside sales team still relies on spreadsheets and your sales team prefers the enclosed bounds of their little black book. Marketing blasts out campaigns without … Continue reading
The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing
or How to be a successful Field Marketing Manager The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading
Behind the Logo: Weaving the Fabric of Teamwork
The company logo is a badge of honour, a symbol of belonging to something bigger than yourself. If you’re wearing the logo, you’re on the team, you share the goal and vision. But true teamwork transcends just sporting the colours. … Continue reading
Customer experience and marketing – what’s so different?
Meets the need, is easy and enjoyable. That’s what Forrester’s Harley Manning says makes for a good customer experience. All things being equal, if two companies offer an experience which meets the need, the consumer will plump for making less … Continue reading
Focus first or filter later?
So what’s better? Marcoms basics – at some point you need to find and connect with your target prospects. Personally I’d rather do it sooner rather than later. It might seem easy to spread the net wide, entrap anything with a pulse … Continue reading
We’re all people too
One of the commonly overlooked factors in B2B marketing is pretty obvious. We’re all people too. Yes we’ve all got our business heads on and we’re all busy doing the day job – but we’re all people too. We’re all consumers. … Continue reading
B2B marketing need not be boring
In fact in my experience, creativity is key. You don’t have to do what everyone else does, and maybe you really shouldn’t. You’re still selling to people, after all, and people are busy, and flooded with interruptions in the form of marketing calls … Continue reading
Social is just another channel
“There is no blue-print for Social Media”. True words from @shaunhewitt of Virgin Media. So, just make and take of it what you will. It’s the cross-over between public and private, (depends if anyone else is reading it I guess – … Continue reading
"so what?" marketing 