Tag Archives: marketing

We’re all people too

Posted on February 10, 2013 by Ann James

One of the commonly overlooked factors in B2B marketing is pretty obvious. We’re all people too. Yes we’ve all got our business heads on and we’re all busy  doing the day job – but we’re all people too. We’re all consumers. … Continue reading →

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B2B marketing need not be boring

Posted on January 13, 2013 by Ann James

In fact in my experience, creativity is key. You don’t have to do what everyone else does, and maybe you really shouldn’t. You’re still selling to people, after all, and people are busy, and flooded with interruptions in the form of marketing calls … Continue reading →

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Social is just another channel

Posted on December 16, 2012 by Ann James

“There is no blue-print for Social Media”. True words from @shaunhewitt of Virgin Media. So, just make and take of it what you will. It’s the cross-over between public and private, (depends if anyone else is reading it I guess – … Continue reading →

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