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Tag Archives: marketing
Otherwise it’s just noise.
2025 was a year of reminders. Not revelations – just the kind of gentle (and occasionally snooze-disturbing) nudges that make you tilt your head and think, hmm, that again… A few themes kept resurfacing. Email doesn’t work… until it does. … Continue reading
It ain’t what you do, it’s the way that you do it.
Marketing. Everyone’s an expert. Every professional marketer has been in the meeting* where seemingly everyone else (sales, finance, customer service, product development) has an opinion – nay an unquestionable, expert view (cue eye roll) – as how the company should … Continue reading
Forget Numbers, Focus on Percentage Wins: Why Sales & Marketing is More Than a Volume Game
The age-old saying in sales goes that it’s a “numbers game”. But does that really hold water for modern, digital, sales and marketing; is thinking in terms of volume still the best approach? Is is filling the pipeline still about … Continue reading
Martech Isn’t Actually the Silver Bullet for B2B
But that’s ok! We live in a world obsessed with shiny new tools. In marketing, that more often than not translates to a fascination with martech. From sophisticated automation platforms to complex analytics dashboards, the promise is always the same: … Continue reading
Storytelling: It’s the future! But we aren’t all Hans Christian Andersen.
Once upon a time, storytelling became the bright new thing in B2B. What wasn’t to like about adding the human touch to our soulless marketing output? It was time to break free of feature, function, benefit comparison tables and create … Continue reading
Scattered Secrets: How CRM Silos Can Kill Pipeline Potential
Just imagine: you’ve invested in a sleek, top-of-the-line CRM system, yet sticky notes prevail, your inside sales team still relies on spreadsheets and your sales team prefers the enclosed bounds of their little black book. Marketing blasts out campaigns without … Continue reading
Posted in B2B marketing tip, Customer experience
Tagged CRM, CRM Tip, customer-relationship-management, marketing, sales, technology
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The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing
or How to be a successful Field Marketing Manager The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading
Behind the Logo: Weaving the Fabric of Teamwork
The company logo is a badge of honour, a symbol of belonging to something bigger than yourself. If you’re wearing the logo, you’re on the team, you share the goal and vision. But true teamwork transcends just sporting the colours. … Continue reading
Posted in B2B marketing tip
Tagged B2B marketing tips, business, collaboration, communication, leadership, marketing, Team player, Teamwork
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Customer experience and marketing – what’s so different?
Meets the need, is easy and enjoyable. That’s what Forrester’s Harley Manning says makes for a good customer experience. All things being equal, if two companies offer an experience which meets the need, the consumer will plump for making less … Continue reading
Focus first or filter later?
So what’s better? Marcoms basics – at some point you need to find and connect with your target prospects. Personally I’d rather do it sooner rather than later. It might seem easy to spread the net wide, entrap anything with a pulse … Continue reading
"so what?" marketing 