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Tag Archives: customer experience
Time to catch up with old friends?
Chasing new logos can mean overlooking your customer base – and its opportunities. The challenge of new logo account sales is so much fun! There’s the initial buzz of attraction, the warmth and getting-to-know-you of nurture, and the euphoric hit … Continue reading
Beware the social echo chamber
Oooh that post got 1234 likes! and 567 shares! Put it in the reporting, make sure the bosses know! It’s an easy ‘win’ on paper to count likes, shares and comments – they’re a positive affirmation you’re doing something right … Continue reading
Posted in B2B marketing tip
Tagged B2B marketing tips, customer experience, socialmarketing
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Customer experience and marketing – what’s so different?
Meets the need, is easy and enjoyable. That’s what Forrester’s Harley Manning says makes for a good customer experience. All things being equal, if two companies offer an experience which meets the need, the consumer will plump for making less … Continue reading
Focus first or filter later?
So what’s better? Marcoms basics – at some point you need to find and connect with your target prospects. Personally I’d rather do it sooner rather than later. It might seem easy to spread the net wide, entrap anything with a pulse … Continue reading
We’re all people too
One of the commonly overlooked factors in B2B marketing is pretty obvious. We’re all people too. Yes we’ve all got our business heads on and we’re all busy doing the day job – but we’re all people too. We’re all consumers. … Continue reading
“People don’t want information, they want your story.”
“”Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”Most people have developed a genuine distrust of top-down messages and corporate jargon.“So, please tell us your story, authentic and personal. Humanise your … Continue reading
B2B marketing need not be boring
In fact in my experience, creativity is key. You don’t have to do what everyone else does, and maybe you really shouldn’t. You’re still selling to people, after all, and people are busy, and flooded with interruptions in the form of marketing calls … Continue reading
"so what?" marketing 