Tag Archives: content marketing
Martech Isn’t Actually the Silver Bullet for B2B
But that’s ok! We live in a world obsessed with shiny new tools. In marketing, that more often than not translates to a fascination with martech. From sophisticated automation platforms to complex analytics dashboards, the promise is always the same: … Continue reading
Storytelling: It’s the future! But we aren’t all Hans Christian Andersen.
Once upon a time, storytelling became the bright new thing in B2B. What wasn’t to like about adding the human touch to our soulless marketing output? It was time to break free of feature, function, benefit comparison tables and create … Continue reading
On Being Bold.
Just imagine a world where every marketing campaign is a carbon copy of its predecessor. Where brands blend into a sea of sameness, offering little to differentiate themselves. In today’s AI-happy, digital landscape, standing out demands boldness. I’ll start with what … Continue reading
Has Google had enough word salad?
TL;DR (yet – will go on my gravestone, probably) – but interpretations of Google’s ‘helpful content update‘ are to the liking of my Human side. The Content Creator side will have to have a think, but I’ve certainly never been … Continue reading
Use cases: don’t underestimate the power of example
Marketing a software platform that has evident user benefits is great – the product works, hoorah! People will need it, hoorah! But so often this apple of the development team’s eye is a hard one for the world out there … Continue reading
"so what?" marketing 