Tag Archives: business

Otherwise it’s just noise.

Posted on December 26, 2025 by Ann James

2025 was a year of reminders. Not revelations – just the kind of gentle (and occasionally snooze-disturbing) nudges that make you tilt your head and think, hmm, that again… A few themes kept resurfacing. Email doesn’t work… until it does. … Continue reading →

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It ain’t what you do, it’s the way that you do it.

Posted on February 12, 2025 by Ann James

Marketing. Everyone’s an expert. Every professional marketer has been in the meeting* where seemingly everyone else (sales, finance, customer service, product development) has an opinion – nay an unquestionable, expert view (cue eye roll) – as how the company should … Continue reading →

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Forget Numbers, Focus on Percentage Wins: Why Sales & Marketing is More Than a Volume Game

Posted on January 16, 2025 by Ann James

The age-old saying in sales goes that it’s a “numbers game”. But does that really hold water for modern, digital, sales and marketing; is thinking in terms of volume still the best approach? Is is filling the pipeline still about … Continue reading →

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The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing 

Posted on February 6, 2024 by Ann James

or How to be a successful Field Marketing Manager  The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading →

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Behind the Logo: Weaving the Fabric of Teamwork 

Posted on February 1, 2024 by Ann James

The company logo is a badge of honour, a symbol of belonging to something bigger than yourself. If you’re wearing the logo, you’re on the team, you share the goal and vision. But true teamwork transcends just sporting the colours. … Continue reading →

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