Tag Archives: B2B marketing tips

Trade shows – sore feet is the easy bit.

Posted on January 22, 2024 by Ann James

Trade shows – book the stand, brief the graphic design with some catchy messaging, book the hotels, roll up, eye up competitors’ stands, have a chat with former colleagues, overdo it at the show party and go home with a … Continue reading →

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Has Google had enough word salad?

Posted on August 26, 2022 by Ann James

TL;DR (yet – will go on my gravestone, probably) – but interpretations of Google’s ‘helpful content update‘ are to the liking of my Human side. The Content Creator side will have to have a think, but I’ve certainly never been … Continue reading →

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Use cases: don’t underestimate the power of example

Posted on August 9, 2022 by Ann James

Marketing a software platform that has evident user benefits is great – the product works, hoorah! People will need it, hoorah! But so often this apple of the development team’s eye is a hard one for the world out there … Continue reading →

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