Tag Archives: B2B Marketing services

Otherwise it’s just noise.

Posted on December 26, 2025 by Ann James

2025 was a year of reminders. Not revelations – just the kind of gentle (and occasionally snooze-disturbing) nudges that make you tilt your head and think, hmm, that again… A few themes kept resurfacing. Email doesn’t work… until it does. … Continue reading →

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It ain’t what you do, it’s the way that you do it.

Posted on February 12, 2025 by Ann James

Marketing. Everyone’s an expert. Every professional marketer has been in the meeting* where seemingly everyone else (sales, finance, customer service, product development) has an opinion – nay an unquestionable, expert view (cue eye roll) – as how the company should … Continue reading →

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“People don’t want information, they want your story.”

Posted on February 6, 2013 by Ann James

“”Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”Most people have developed a genuine distrust of top-down messages and corporate jargon.“So, please tell us your story, authentic and personal. Humanise your … Continue reading →

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So What? I hear you say

Posted on June 6, 2011 by Ann James

So What? is about the most useful thing I’ve learned to say in over 15 years of B2B marketing. That short phrase can save you time, money and from looking an idiot in front of your colleagues. It can make you … Continue reading →

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