Tag Archives: B2B marketing

Storytelling: It’s the future! But we aren’t all Hans Christian Andersen.

Posted on October 28, 2024 by Ann James

Once upon a time, storytelling became the bright new thing in B2B. What wasn’t to like about adding the human touch to our soulless marketing output? It was time to break free of feature, function, benefit comparison tables and create … Continue reading →

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On Being Bold.

Posted on October 13, 2024 by Ann James

Just imagine a world where every marketing campaign is a carbon copy of its predecessor. Where brands blend into a sea of sameness, offering little to differentiate themselves. In today’s AI-happy, digital landscape, standing out demands boldness. I’ll start with what … Continue reading →

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The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing 

Posted on February 6, 2024 by Ann James

or How to be a successful Field Marketing Manager  The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading →

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B2B Marketing? It’s Basically Selling Toothpaste (to People, Not Teeth)

Posted on January 15, 2024 by Ann James

Craving a quick sugar fix? Businesses have them too, not for sweets, but for efficiency. That’s where B2B marketing comes in. Think it’s different from selling toothpaste? Wrong! Both are about understanding human needs and desires, even if one involves … Continue reading →

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