Tag Archives: AI marketing

A conversation with AI about AI-ready marketing

This blog about making marketing content AI-ready raised more questions than it answered. So here, So What Marketing scratches the surface and goes in deeper. Grab a coffee and learn more about what we really have to do, from this … Continue reading

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What AI told me about AI‑ready content (so you don’t have to ask it too)

**Your campaigns aren’t ready for GenAI (but they could be if you start now)** There’s a slightly awkward truth floating around B2B marketing right now: buyers are already miles ahead of us. Forrester says almost 95% of buyers expect to … Continue reading

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