Category Archives: B2B marketing tip

But the thing is, the Lead Fairy – she’s not real! I know, I’m shocked too. And so close to Christmas. So every sales manager and product owner likes to think that marketing’s job is sooo easy, because leads grow … Continue reading →

Creating customers. Growing customers. We have to understand customers, their needs, motivations, their language. Get under their skin. It’s not about leads and pipeline, those are measurements. Wherever you are in the chain of comms, content or delivery, if you’re … Continue reading →

As something of a perfectionist, I like to think it’s worth getting it right. But I’m also a pragmatist, and more often than not you just have to take the first stab at putting a programme or message out there, … Continue reading →

Shoot me now. What a waste of words. The next sentence starts: I am writing to you because I believe our solution… I, I, I…. It’s not about you, it’s about them. The ‘prospect’. And you’ve lost them already. They … Continue reading →

Thought leadership. Marketing professionals might talk about it, either filing it vaguely under ‘strategise’, or rightly meriting it a place under ‘content planning’. But what’s the point of the wider conversation? It doesn’t have an immediate or measurable purpose in … Continue reading →

You’d think the tech would be able to do it all by now. Some job openings seem to think so. Hubspot, Pardot, Marketo. Fantastic pieces of kit – there’s almost nothing you can’t set out to be found by the … Continue reading →

Somehow it works. It’s got rhythm. Catch the eye. Hook the ear. Don’t forget it. So what marketing.