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Category Archives: B2B marketing tip
Scattered Secrets: How CRM Silos Can Kill Pipeline Potential
Just imagine: you’ve invested in a sleek, top-of-the-line CRM system, yet sticky notes prevail, your inside sales team still relies on spreadsheets and your sales team prefers the enclosed bounds of their little black book. Marketing blasts out campaigns without … Continue reading
Posted in B2B marketing tip, Customer experience
Tagged CRM, CRM Tip, customer-relationship-management, marketing, sales, technology
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The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing
or How to be a successful Field Marketing Manager The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading
Behind the Logo: Weaving the Fabric of Teamwork
The company logo is a badge of honour, a symbol of belonging to something bigger than yourself. If you’re wearing the logo, you’re on the team, you share the goal and vision. But true teamwork transcends just sporting the colours. … Continue reading
Posted in B2B marketing tip
Tagged B2B marketing tips, business, collaboration, communication, leadership, marketing, Team player, Teamwork
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Email: The Ten Commandments
1. Don’t waste a word. Hook them with the subject line, be clear, concise, and unique – pique curiosity without misleading. One chance to make a first impression and all that. 2. Know your audience. Know each audience in fact, … Continue reading
Trade shows – sore feet is the easy bit.
Trade shows – book the stand, brief the graphic design with some catchy messaging, book the hotels, roll up, eye up competitors’ stands, have a chat with former colleagues, overdo it at the show party and go home with a … Continue reading
B2B Marketing? It’s Basically Selling Toothpaste (to People, Not Teeth)
Craving a quick sugar fix? Businesses have them too, not for sweets, but for efficiency. That’s where B2B marketing comes in. Think it’s different from selling toothpaste? Wrong! Both are about understanding human needs and desires, even if one involves … Continue reading
Posted in B2B marketing tip, Customer experience
Tagged B2B marketing, B2C marketing, FMCG marketing
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What before How
So many marketing organisations seem to have all the channel delivery but none of the planning of what they need to say, to whom and when. Relevance trumps channel and frequency. Social is just a message channel. Blogs are a … Continue reading
Posted in B2B marketing tip
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Schrodinger’s lead
Just as the cat is both alive and dead until the box is opened, a lead is both valuable and not valuable until it is qualified and nurtured. Until a lead is qualified, you don’t know if they are a … Continue reading
Posted in B2B marketing tip
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Noise or a voice?
There’s so much noise out there, it’s overwhelming. I’m talking really about the noise of high volume content, which says nothing of note, noticed by nobody in particular, just adding to the general fray. Am I talking about AI generated … Continue reading
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Weaving the strands together
Plans and lists. Successful marketing outcomes rely on a breadth of planning activities that can’t be underestimated, even if no-one outside the marketing team really cares about or needs to see what’s involved. Any campaign or event, from the single … Continue reading
Posted in B2B marketing tip
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"so what?" marketing 