Category Archives: B2B marketing tip
You’ve lost me already.
I paused, but I’m walking straight past. Before I got beyond the first paragraph of proper copy. My question is: What are you going to do, for me? If I haven’t a clue what you can actually offer me, after … Continue reading
Storytelling: It’s the future! But we aren’t all Hans Christian Andersen.
Once upon a time, storytelling became the bright new thing in B2B. What wasn’t to like about adding the human touch to our soulless marketing output? It was time to break free of feature, function, benefit comparison tables and create … Continue reading
Beware the social echo chamber
Oooh that post got 1234 likes! and 567 shares! Put it in the reporting, make sure the bosses know! It’s an easy ‘win’ on paper to count likes, shares and comments – they’re a positive affirmation you’re doing something right … Continue reading
On Being Bold.
Just imagine a world where every marketing campaign is a carbon copy of its predecessor. Where brands blend into a sea of sameness, offering little to differentiate themselves. In today’s AI-happy, digital landscape, standing out demands boldness. I’ll start with what … Continue reading
Masterchef Lessons in Marketing… Content 3 ways, anyone?
And tonight, I’ll be serving courgette 3 ways – as ribbons in a warm salad; served whole, stuffed with a pistachio and sultana mousse; and with a courgette and honeycomb foam on the side. “Taking the finest, native ingredients and … Continue reading
Scattered Secrets: How CRM Silos Can Kill Pipeline Potential
Just imagine: you’ve invested in a sleek, top-of-the-line CRM system, yet sticky notes prevail, your inside sales team still relies on spreadsheets and your sales team prefers the enclosed bounds of their little black book. Marketing blasts out campaigns without … Continue reading
The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing
or How to be a successful Field Marketing Manager The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading
Behind the Logo: Weaving the Fabric of Teamwork
The company logo is a badge of honour, a symbol of belonging to something bigger than yourself. If you’re wearing the logo, you’re on the team, you share the goal and vision. But true teamwork transcends just sporting the colours. … Continue reading
Email: The Ten Commandments
1. Don’t waste a word. Hook them with the subject line, be clear, concise, and unique – pique curiosity without misleading. One chance to make a first impression and all that. 2. Know your audience. Know each audience in fact, … Continue reading
Trade shows – sore feet is the easy bit.
Trade shows – book the stand, brief the graphic design with some catchy messaging, book the hotels, roll up, eye up competitors’ stands, have a chat with former colleagues, overdo it at the show party and go home with a … Continue reading
"so what?" marketing 