Category Archives: Field Marketing

Otherwise it’s just noise.

Posted on December 26, 2025 by Ann James

2025 was a year of reminders. Not revelations – just the kind of gentle (and occasionally snooze-disturbing) nudges that make you tilt your head and think, hmm, that again… A few themes kept resurfacing. Email doesn’t work… until it does. … Continue reading →

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Forget Numbers, Focus on Percentage Wins: Why Sales & Marketing is More Than a Volume Game

Posted on January 16, 2025 by Ann James

The age-old saying in sales goes that it’s a “numbers game”. But does that really hold water for modern, digital, sales and marketing; is thinking in terms of volume still the best approach? Is is filling the pipeline still about … Continue reading →

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The Balancing Act: B2B EMEA Field Marketing vs. Central Marketing 

Posted on February 6, 2024 by Ann James

or How to be a successful Field Marketing Manager  The life of a B2B marketer is rarely straightforward, but for those navigating the nuances of the EMEA region, the stakes can feel even higher. As an EMEA Field Marketing Manager, … Continue reading →

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