Author Archives: Ann James

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About Ann James

Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What? B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results. The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you. Contact me for consultancy, contract or permanent assistance to boost your sales pipeline. https://www.linkedin.com/in/ann-james-627973/

Social is just another channel

Posted on December 16, 2012 by Ann James

“There is no blue-print for Social Media”. True words from @shaunhewitt of Virgin Media. So, just make and take of it what you will. It’s the cross-over between public and private, (depends if anyone else is reading it I guess – … Continue reading →

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Message or media

Posted on June 23, 2011 by Ann James

“We’ve got to get on Twitter!”. Really? Experience of communications that work, say that the message should lead a campaign, not the medium. Once you’ve got something useful to say to a (targeted) prospective audience, then research and decide which … Continue reading →

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Marketing – the challenge

Posted on June 7, 2011 by Ann James

Who (the hell) are you? Why should I care? Why should I believe you? Those are the three key questions going through the mind of a prospect, assuming they even register your communication at all. Multiply that by a factor … Continue reading →

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So What? I hear you say

Posted on June 6, 2011 by Ann James

So What? is about the most useful thing I’ve learned to say in over 15 years of B2B marketing. That short phrase can save you time, money and from looking an idiot in front of your colleagues. It can make you … Continue reading →

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