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Author Archives: Ann James
“People don’t want information, they want your story.”
“”Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”Most people have developed a genuine distrust of top-down messages and corporate jargon.“So, please tell us your story, authentic and personal. Humanise your … Continue reading
So what, exactly, is the point of marketing?
Make sure you’re equal then make yourself different. So goes one marketing mantra which has stuck with me over the years. Make yourself different so that you can be remembered, so you stand out from the crowd, so – when … Continue reading
Posted in B2B marketing tip
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B2B marketing need not be boring
In fact in my experience, creativity is key. You don’t have to do what everyone else does, and maybe you really shouldn’t. You’re still selling to people, after all, and people are busy, and flooded with interruptions in the form of marketing calls … Continue reading
Exercise – mapping your universe
You know your business better than anyone else. Yet you keep getting calls from agencies pushing their services, selling events, seminars and advertising, some of which can be quite tempting. It can’t do any harm, it will get your name … Continue reading
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Social is just another channel
“There is no blue-print for Social Media”. True words from @shaunhewitt of Virgin Media. So, just make and take of it what you will. It’s the cross-over between public and private, (depends if anyone else is reading it I guess – … Continue reading
Message or media
“We’ve got to get on Twitter!”. Really? Experience of communications that work, say that the message should lead a campaign, not the medium. Once you’ve got something useful to say to a (targeted) prospective audience, then research and decide which … Continue reading
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Marketing – the challenge
Who (the hell) are you? Why should I care? Why should I believe you? Those are the three key questions going through the mind of a prospect, assuming they even register your communication at all. Multiply that by a factor … Continue reading
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So What? I hear you say
So What? is about the most useful thing I’ve learned to say in over 15 years of B2B marketing. That short phrase can save you time, money and from looking an idiot in front of your colleagues. It can make you … Continue reading
"so what?" marketing 