Author Archives: Ann James
Recession? Reality check.
It’s coming around again, had to happen sooner or later. I graduated and found my first job in technology in a recession and times have been up and down since. Bar those heady dotcom boom days of seemingly bottomless 7 … Continue reading
Has Google had enough word salad?
TL;DR (yet – will go on my gravestone, probably) – but interpretations of Google’s ‘helpful content update‘ are to the liking of my Human side. The Content Creator side will have to have a think, but I’ve certainly never been … Continue reading
But who writes the story?
You’d think the tech would be able to do it all by now. Some job openings seem to think so. Hubspot, Pardot, Marketo. Fantastic pieces of kit – there’s almost nothing you can’t set out to be found by the … Continue reading
Rule of three.
Somehow it works. It’s got rhythm. Catch the eye. Hook the ear. Don’t forget it. So what marketing.
Use cases: don’t underestimate the power of example
Marketing a software platform that has evident user benefits is great – the product works, hoorah! People will need it, hoorah! But so often this apple of the development team’s eye is a hard one for the world out there … Continue reading
Moving swiftly on
What looks good in the short term somehow doesn’t always stack up a year or more down the line. A wise person said, who’s seen it all before. We’ll see. That’s the post.
Ho hum, plus ça change.
Well, everyone’s read all the stuff about content marketing, and agreed it’s a far more appropriate strategy in today’s info rich world. But yet it’s quicker and easier to write a dodgy email and whack it out into the ether … Continue reading
Maybe we should call it translation services instead.
I listen to the tech speak and observe how you built it and see how it does what it does and may or may not understand the true depths of the whats and hows, but then I probably don’t need … Continue reading
Nurture. When marketing gets hold of a word and bleeds it dry.
I know what nurture means. It means to sustain, feed, grow. To marketers it means to email, slowly, or quickly ’til death us do part. Sorry content people and marketo admins. I know what you’re trying to do but maybe … Continue reading
waste my time, not my customer’s.
Same old. Send the same message to enough people and it might just be right for someone. They do the work for you and sift through the junk. Not really smart or fair though is it? And you’re not learning … Continue reading
"so what?" marketing 