Author Archives: Ann James

What looks good in the short term somehow doesn’t always stack up a year or more down the line. A wise person said, who’s seen it all before. We’ll see. That’s the post.

Well, everyone’s read all the stuff about content marketing, and agreed it’s a far more appropriate strategy in today’s info rich world. But yet it’s quicker and easier to write a dodgy email and whack it out into the ether … Continue reading →

I listen to the tech speak and observe how you built it and see how it does what it does and may or may not understand the true depths of the whats and hows, but then I probably don’t need … Continue reading →

I know what nurture means. It means to sustain, feed, grow. To marketers it means to email, slowly, or quickly ’til death us do part. Sorry content people and marketo admins. I know what you’re trying to do but maybe … Continue reading →

Same old. Send the same message to enough people and it might just be right for someone. They do the work for you and sift through the junk. Not really smart or fair though is it? And you’re not learning … Continue reading →

Hasn’t it always been about content? Forgive me for missing or stating the obvious, but haven’t marketers always been challenged to put the ‘thing’ in front of their audience? The thing that informs, persuades, niggles and nurtures them into noticing, … Continue reading →

… that we all work for the same company. We may have different approaches but is that so bad? With the same goal in mind, we all want to sell the same stuff, to generate revenue and ultimately support a … Continue reading →

How annoying is that? You’ve researched, planned, scoped, written, created and delivered. But no response. It ‘missed’. What does that mean? You didn’t connect, you weren’t talking their language, they didn’t ‘get it’. So what now? Back to the drawing … Continue reading →