About

Ann James, author of the “So what?” marketing blog, has been involved in technology marketing for over 25 years. She believes in marketing that gets results, applying a pragmatic approach with a combination of incisive message development and deployment via digital and offline channels of choice.

It’s not all about the tools, though the marketers of martech would have you believe otherwise. There’s no silver bullet, Hubspot and its allies all add their value but before all that you’ll need to pause, think, do some research and talk to a few people, customers and prospects – even some who aren’t either yet, or don’t think they are – then come up with the messages and images in whatever forms that fit the recipient, and build until they believe in your product. From a flicker of a raised eyebrow, to ‘where do I sign’.

Ann’s learned alot in B2B SaaS and tech marketing, and this is where she’ll share it, so you can make the most of your marketing resources too.

Ann is available on freelance, contract and permanent terms to help you boost your pipeline.

https://www.linkedin.com/in/ann-james-627973

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