Monthly Archives: January 2026
A conversation with AI about AI-ready marketing
This blog about making marketing content AI-ready raised more questions than it answered. So here, So What Marketing scratches the surface and goes in deeper. Grab a coffee and learn more about what we really have to do, from this … Continue reading
What AI told me about AI‑ready content (so you don’t have to ask it too)
**Your campaigns aren’t ready for GenAI (but they could be if you start now)** There’s a slightly awkward truth floating around B2B marketing right now: buyers are already miles ahead of us. Forrester says almost 95% of buyers expect to … Continue reading
The buyer’s ‘Right to Do Nothing’: the competition we forget
Tech firms, we do love a good fight, don’t we? Line up the competition, list our USPs, polish the pitch, shout about why our tech is smarter, faster, shinier. We’ve got the features, the benefits, the ROI – ok, the … Continue reading
Lies, damned lies, and meaningless marketing metrics.
Marketers are hiding behind vanity metrics. Here’s how to spot them and what to change, to make your metrics meaningful. Continue reading
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