Monthly Archives: January 2025
Time to catch up with old friends?
Chasing new logos can mean overlooking your customer base – and its opportunities. The challenge of new logo account sales is so much fun! There’s the initial buzz of attraction, the warmth and getting-to-know-you of nurture, and the euphoric hit … Continue reading
Forget Numbers, Focus on Percentage Wins: Why Sales & Marketing is More Than a Volume Game
The age-old saying in sales goes that it’s a “numbers game”. But does that really hold water for modern, digital, sales and marketing; is thinking in terms of volume still the best approach? Is is filling the pipeline still about … Continue reading
Martech Isn’t Actually the Silver Bullet for B2B
But that’s ok! We live in a world obsessed with shiny new tools. In marketing, that more often than not translates to a fascination with martech. From sophisticated automation platforms to complex analytics dashboards, the promise is always the same: … Continue reading
"so what?" marketing 