"So What?" – marketing B2B doesn't use those two highly effective words enough. Read tips and comment here on how marketing should add real value to your business.
And tonight, I’ll be serving courgette 3 ways – as ribbons in a warm salad; served whole, stuffed with a pistachio and sultana mousse; and with a courgette and honeycomb foam on the side. “Taking the finest, native ingredients and serving them creatively in all their finery – cooking doesn’t get better then this”, splutters Greg.
You get the idea, but it just made me smile. Courgette three ways. Content three ways. Isn’t that the basics reimagined, how to keep putting your point across, in the most ‘palatable’ of forms?
Blog, video snippet, infographic.
Webinar, listicle, ebook.
Q&A, survey, sub-topic blog.
You get the idea. Pick your three, then another combination and pick them again. Don’t get bored and move on too quickly, your prospects probably haven’t even noticed your efforts yet. Once just isn’t enough: creative repurposing is the chef’s, um, marketer’s friend.
Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What?
B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results.
The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you.
Contact me for consultancy, contract or permanent assistance to boost your sales pipeline.
https://www.linkedin.com/in/ann-james-627973/
"so what?" marketing 