Monthly Archives: January 2024

Email: The Ten Commandments

Posted on January 29, 2024 by Ann James

1. Don’t waste a word. Hook them with the subject line, be clear, concise, and unique – pique curiosity without misleading. One chance to make a first impression and all that. 2. Know your audience. Know each audience in fact, … Continue reading →

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Trade shows – sore feet is the easy bit.

Posted on January 22, 2024 by Ann James

Trade shows – book the stand, brief the graphic design with some catchy messaging, book the hotels, roll up, eye up competitors’ stands, have a chat with former colleagues, overdo it at the show party and go home with a … Continue reading →

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B2B Marketing? It’s Basically Selling Toothpaste (to People, Not Teeth)

Posted on January 15, 2024 by Ann James

Craving a quick sugar fix? Businesses have them too, not for sweets, but for efficiency. That’s where B2B marketing comes in. Think it’s different from selling toothpaste? Wrong! Both are about understanding human needs and desires, even if one involves … Continue reading →

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