Noise or a voice?

Posted on December 8, 2023 by Ann James

There’s so much noise out there, it’s overwhelming. I’m talking really about the noise of high volume content, which says nothing of note, noticed by nobody in particular, just adding to the general fray. Am I talking about AI generated posts here? Maybe, if they’re let loose and published pretty much as-is. That’s just noise, for sure. Does that make it harder for individual voices to cut through? In many ways, yes, since it’s a challenge for the single speaker to be noticed – but then it’s also easier for the bold and cutting statement to stand out from the noisy crowd. It’s forgivable for the reader to zone out of same / same posts as they scan social media, but the opportunity of being different remains for the astute voice of reason, with meaningful comment that comes from the heart and makes a connection. That’s when the scanning reader will notice, pause, raise an eyebrow and hear the voice above the crowd.

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About Ann James

Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What? B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results. The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you. Contact me for consultancy, contract or permanent assistance to boost your sales pipeline. https://www.linkedin.com/in/ann-james-627973/
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