Monthly Archives: December 2023

So many marketing organisations seem to have all the channel delivery but none of the planning of what they need to say, to whom and when. Relevance trumps channel and frequency. Social is just a message channel. Blogs are a … Continue reading →

Just as the cat is both alive and dead until the box is opened, a lead is both valuable and not valuable until it is qualified and nurtured. Until a lead is qualified, you don’t know if they are a … Continue reading →

There’s so much noise out there, it’s overwhelming. I’m talking really about the noise of high volume content, which says nothing of note, noticed by nobody in particular, just adding to the general fray. Am I talking about AI generated … Continue reading →

Plans and lists. Successful marketing outcomes rely on a breadth of planning activities that can’t be underestimated, even if no-one outside the marketing team really cares about or needs to see what’s involved. Any campaign or event, from the single … Continue reading →