Customers, that’s what it’s all about

Creating customers. Growing customers. We have to understand customers, their needs, motivations, their language. Get under their skin. It’s not about leads and pipeline, those are measurements. Wherever you are in the chain of comms, content or delivery, if you’re a marketer, your aim is to grow customers. I just think sometimes we forget why we do what we do.

About Ann James

Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What? B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results. The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you. Contact me for consultancy, contract or permanent assistance to boost your sales pipeline. https://www.linkedin.com/in/ann-james-627973/

View all posts by Ann James →

This entry was posted in B2B marketing tip. Bookmark the permalink.