TL;DR (yet – will go on my gravestone, probably) – but interpretations of Google’s ‘helpful content update‘ are to the liking of my Human side. The Content Creator side will have to have a think, but I’ve certainly never been comfortable with key word chasing with no added value to the reader – what’s the point? It doesn’t help your brand if you’re just regurgitating content on the same topic as your competitors, without adding your angle. And if your company doesn’t have an angle then you’ve got alot of work to do – if you can’t articulate a ‘why us’ then how is a prospect supposed to choose you over the rest?
“You’ve got nothing to say and you’re saying it too loud” – as the quote goes from The Krays. And I will read the full Google update but if you haven’t had enough caffeine yet either, this GSQI blog is really, well – helpful 🙂
About Ann James
Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What?
B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results.
The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you.
Contact me for consultancy, contract or permanent assistance to boost your sales pipeline.
https://www.linkedin.com/in/ann-james-627973/
"so what?" marketing 