Monthly Archives: August 2022

Has Google had enough word salad?

Posted on August 26, 2022 by Ann James

TL;DR (yet – will go on my gravestone, probably) – but interpretations of Google’s ‘helpful content update‘ are to the liking of my Human side. The Content Creator side will have to have a think, but I’ve certainly never been … Continue reading →

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But who writes the story?

Posted on August 14, 2022 by Ann James

You’d think the tech would be able to do it all by now. Some job openings seem to think so. Hubspot, Pardot, Marketo. Fantastic pieces of kit – there’s almost nothing you can’t set out to be found by the … Continue reading →

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Rule of three.

Posted on August 14, 2022 by Ann James

Somehow it works. It’s got rhythm. Catch the eye. Hook the ear. Don’t forget it. So what marketing.

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Use cases: don’t underestimate the power of example

Posted on August 9, 2022 by Ann James

Marketing a software platform that has evident user benefits is great – the product works, hoorah! People will need it, hoorah! But so often this apple of the development team’s eye is a hard one for the world out there … Continue reading →

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Moving swiftly on

Posted on August 5, 2022 by Ann James

What looks good in the short term somehow doesn’t always stack up a year or more down the line. A wise person said, who’s seen it all before. We’ll see. That’s the post.

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