Maybe we should call it translation services instead.

I listen to the tech speak and observe how you built it and see how it does what it does and may or may not understand the true depths of the whats and hows, but then I probably don’t need to know all that. And then I take what I’ve seen and look at the potential market and its motivations and start to distill the whys – why choose us, why would I need this? And start to translate it into customer so the world out there, which probably doesn’t even realise it needs you yet, gets that little ‘aha’ moment where they first get it. They see you and they get how you can help them. Yep, maybe we should call it translation, not marketing.

About Ann James

Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What? B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results. The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you. Contact me for consultancy, contract or permanent assistance to boost your sales pipeline. https://www.linkedin.com/in/ann-james-627973/

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