waste my time, not my customer’s.

Same old. Send the same message to enough people and it might just be right for someone. They do the work for you and sift through the junk. Not really smart or fair though is it? And you’re not learning a lot about your market. I prefer to take a little time to research, think, customise. Hook into what they last responded to so the penny might drop, and the conversation can continue. Waste my time if you like, not my customer’s. Then deploy the more relevant subject, personalised and appropriate content, via appropriate channels. Or you can just add to the noise. Fingers crossed.

About Ann James

Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What? B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results. The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you. Contact me for consultancy, contract or permanent assistance to boost your sales pipeline. https://www.linkedin.com/in/ann-james-627973/

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