… that we all work for the same company. We may have different approaches but is that so bad? With the same goal in mind, we all want to sell the same stuff, to generate revenue and ultimately support a growing community of happy customers who extol the virtues of our employer. I might not go about it the same way that you would but that doesn’t mean it’s wrong. I might not agree with your approach either but that’s not to say it isn’t worth a try. Live and let live. Share the goal and values but let diversity take its path to delivery. It might work.
"So What?" – marketing B2B doesn't use those two highly effective words enough. Read tips and comment here on how marketing should add real value to your business.
"so what?" marketing 