How annoying is that? You’ve researched, planned, scoped, written, created and delivered. But no response. It ‘missed’. What does that mean? You didn’t connect, you weren’t talking their language, they didn’t ‘get it’. So what now? Back to the drawing board; maybe not such a bad place for a marketer to be from time to time. Think again, refine, repurpose, resend. Measure. Second time round that complacency of knowing your market will have faded and you’ll be thinking like a marketer again. Focused on the right message to the right audience at the right time. Refreshing, isn’t it?
"So What?" – marketing B2B doesn't use those two highly effective words enough. Read tips and comment here on how marketing should add real value to your business.
"so what?" marketing 