Monthly Archives: November 2013

How annoying is that? You’ve researched, planned, scoped, written, created and delivered. But no response. It ‘missed’. What does that mean? You didn’t connect, you weren’t talking their language, they didn’t ‘get it’. So what now? Back to the drawing … Continue reading →

Without a hook it’s just words. The hook is the aha, the penny dropping. It may come to you at the oddest moment, but I think that may well be the one that makes the connection. Summarise your message and … Continue reading →