http://sethgodin.typepad.com/seths_blog/2013/09/words-sentences-paragraphs-stories.html
He’s right, of course. The story puts the facts in context, so we ‘get it’. How much easier is it to remember something around which a story is spun, rather than just being given the bare facts. It goes for everything, for b2b too. More so maybe, when the features and benefits are staring you in the face, stop and weave the tale that transforms them for the customer. Then you’re different. Then you’ll stand out.
About Ann James
Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What?
B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results.
The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you.
Contact me for consultancy, contract or permanent assistance to boost your sales pipeline.
https://www.linkedin.com/in/ann-james-627973/
"so what?" marketing 