Imagine. just, imagine…

Imagine how compelling marketing would be, if all campaigns had ‘imagine’ at their heart. You’d cut out the dull, dreary, unnecessary and over complicated facts and figures, and paint a picture that just might resonate with your customer. You’d share their pain and imagine their joy, share their journey and show you understand their goals. Maybe with fewer words, or just the ones that matter, and a select use of imagery to establish the connection. Imagine how compelling b2b marketing could be, with a little creativity. And imagination.

About Ann James

Expert B2B marketing generalist. Digital advantage meets offline. Obsessor of results. Curious, doer, collaborator, deliverer. Questionner. So What? B2B marketer offering a unique combination of creativity, strategic planning and 'can do' attitude. Over 20 years' experience in marketing SaaS & tech for EMEA start-ups, scale-ups and corporate organisations. Extensive skills in creating successful messaging and campaigns to ensure lead and business generation in competitive and emerging technology markets. Highly organised with particular attention to detail, an excellent communicator and pragmatic marketer, delivering programmes that get results. The 'So what marketing' blog is the expression of all I have learned - am still learning - about B2B marketing - I hope it's of some use to you. Contact me for consultancy, contract or permanent assistance to boost your sales pipeline. https://www.linkedin.com/in/ann-james-627973/

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