One of the commonly overlooked factors in B2B marketing is pretty obvious. We’re all people too. Yes we’ve all got our business heads on and we’re all busy  doing the day job – but we’re all people too. We’re all consumers. In the customer experience and many other markets where the technology sale is B2B, we’re the end of the chain too – that person that our B2C client is ultimately trying to sell to.

That can  help with marketing; sometimes it helps to stop and think about the end consumer, the person receiving the customer experience we’re creating and marketing, to check that you’re on the right tracks. And it’s not difficult, because that person is you or me.

Think like a customer, and you can come up with messages that connect with your B2B prospects. Show you understand the customer and you will pick up on the pain points of your prospects too – which will help them to believe what you say.

It helps with creativity too. See my previous post, that B2B doesn’t have to be boring. Treat your prospects like people and you might be surprised at the positive results.