Monthly Archives: February 2013

Content or context? Or a bit of both.

Posted on February 26, 2013 by Ann James

So content is king. The message we share, the story we weave, the impression we leave with the reader. But this exciting new world of Content (let’s give it a capital C) is much more than the words. The impression … Continue reading →

Posted in B2B marketing tip | Leave a comment

Focus first or filter later?

Posted on February 18, 2013 by Ann James

So what’s better? Marcoms basics – at some point you need to find and connect with your target prospects. Personally I’d rather do it sooner rather than later. It might seem easy to spread the net wide, entrap anything with a pulse … Continue reading →

Posted in B2B marketing tip | Tagged , | Leave a comment

We’re all people too

Posted on February 10, 2013 by Ann James

One of the commonly overlooked factors in B2B marketing is pretty obvious. We’re all people too. Yes we’ve all got our business heads on and we’re all busy  doing the day job – but we’re all people too. We’re all consumers. … Continue reading →

Posted in B2B marketing tip | Tagged , | Leave a comment

“People don’t want information, they want your story.”

Posted on February 6, 2013 by Ann James

“”Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”Most people have developed a genuine distrust of top-down messages and corporate jargon.“So, please tell us your story, authentic and personal. Humanise your … Continue reading →

Posted in B2B marketing tip | Tagged , | Leave a comment

So what, exactly, is the point of marketing?

Posted on February 3, 2013 by Ann James

Make sure you’re equal then make yourself different. So goes one marketing mantra which has stuck with me over the years. Make yourself different so that you can be remembered, so you stand out from the crowd, so – when … Continue reading →

Posted in B2B marketing tip | Leave a comment