“There is no blue-print for Social Media”. True words from @shaunhewitt of Virgin Media. So, just make and take of it what you will. It’s the cross-over between public and private, (depends if anyone else is reading it I guess – in which case, Hi!); between personal and professional – this blog is a bit of both. My thoughts as a professional marketer, shared from my private time. Social is where the consumer, the non-professional person in us, can go public if we want and have our say and at times make our words louder by manipulating the visibility of a hashtag or a brand name @ handle. So it’s there to be used and abused. It is just another channel though, it fits in the mix as the immediate and the visible to be taken seriously or not by the target or recipient, if they happen to look and care. Something else will be along before too long…
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