Monthly Archives: June 2011

Message or media

Posted on June 23, 2011 by Ann James

“We’ve got to get on Twitter!”. Really? Experience of communications that work, say that the message should lead a campaign, not the medium. Once you’ve got something useful to say to a (targeted) prospective audience, then research and decide which … Continue reading →

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Marketing – the challenge

Posted on June 7, 2011 by Ann James

Who (the hell) are you? Why should I care? Why should I believe you? Those are the three key questions going through the mind of a prospect, assuming they even register your communication at all. Multiply that by a factor … Continue reading →

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So What? I hear you say

Posted on June 6, 2011 by Ann James

So What? is about the most useful thing I’ve learned to say in over 15 years of B2B marketing. That short phrase can save you time, money and from looking an idiot in front of your colleagues. It can make you … Continue reading →

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